Valentine's Appreciation Cards

Yes! This holiday is all about showing appreciation for those you care about. Who could be more important to your business than your customers, clients and employees? Plus, when Valentine’s cards or gifts come from your entire team, rather than one individual, it helps the recipient see how important they are to your whole company.

The key is focusing your message on appreciation. On Valentine’s Day you can remind customers “we love having you as a customer” or “getting to serve customers like you makes work sweeter.” In valentines for employees, convey gratitude for your staff and their great work or express how much you enjoy working with them.

Another option is to send an appreciation message with no mention of Valentine’s Day, but with a design that is appropriate for February. For some companies, not mentioning Valentine’s Day directly is what makes this feel right.

Celebrating Valentine’s Day at your company can be perfectly timed to drive incremental sales in the first quarter. It’s not the best weather for much of the country and the New Year was six weeks earlier, but you still need to drive new business and customer referrals. Showing customers a bit of love is a fun—and effective—way to build relationships.

You can also boost team morale by encouraging people to write valentines for coworkers that compliment great work. This will prompt everyone to pause and reflect on who around the office deserves some applause and keep the focus on Valentine’s Day staff appreciation, rather than romantic love.

Yes, it’s true. We hear it all the time. For individuals living alone or with forgetful spouses, boyfriends and girlfriends, they are thrilled to get a Valentine’s Day card from a business. Even more compelling, for the lonely and elderly suffering from depression and isolation, your Valentine’s Day card can make a real difference to them and their mental health. In return, it will make a meaningful difference in your business relationship.