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Could You Be a Holiday Greeting Card Away From Improving Your Customer Relationships?

As a business owner or marketer, you can use holiday greeting cards to express your appreciation and earn a place on your customer’s mantel.
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4 Ways to Get the New Year Started Off on the Right Foot

The New Year is a time of both reflection and planning ahead. For businesses, it’s the perfect opportunity to recognize and reconnect with customers and employees as well as celebrate individual milestones and company-wide successes.
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5 Reasons Businesses Use Hallmark Cards

You may know Hallmark as the brand that puts greeting cards in the hands of your loved ones, ornaments on your Christmas tree and thoughtful gifts in artfully wrapped boxes. We’re in the business of connecting people and inspiring them to make a difference. What you may not know is we help build and…
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Why Gratitude Makes Good Business Sense

Thanksgiving offers companies the perfect occasion to leverage the proven benefits of sharing gratitude both within and outside of the workplace.
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How to Keep Remote Workers Motivated and Feeling Appreciated Through a Screen

For companies who continue to make challenging decisions regarding office workers returning to the workplace, one thing is for sure—working from home for at least a portion of the staff is here to stay.
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6 Strategies to Humanize Your Brand in Marketing

Amidst the whirlwind of change in 2020, consumers hoped they could count on something important: social responsibility and compassion from the brands they loved. Now, it's an expectation. If you’re trying to humanize your brand through social responsibility and purpose-driven marketing, apply the fo…
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5 Ways to Show Appreciation to Your Medical Staff

Showing appreciation for nurses doesn’t need to be complicated. In fact, simple is the best solution.
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30 Card Messages to Use for Patriotic Holiday Cards

Patriotic holidays in the U.S. hold special significance for active duty service members, veterans and military families. Below are some examples of messages that you may wish to write in patriotic cards.
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The Power of a Handwritten Note

Companies can utilize the power of a handwritten note to express gratitude and recognition of their employees and customers.
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The Marketer’s Guide to Using Empathy to Create Great Customer Experiences

Perhaps that magic bullet that all marketers seek is as simple as this common sense idea: Thoughtfully planned empathy infused into the marketing experience.
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Whitepaper

Hallmark’s Best Tips on How Businesses Should Apologize to Customers

No company ever plans to make a mistake, error or mishap. The truth of the matter is, it happens.
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Whitepaper

5 Ways to Create Personal Connections with Your Consumers

Reaching out directly to consumers is the most effective way to nurture a personal connection. There are different ways to develop authentic relationships with customers, but here at Hallmark, we have found that one of the best ways is with a greeting card.
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3 Proven Ways Hallmark Cards Can Help Your Company Grow

Feeling unappreciated is the number one reason customers stop using a product. Clients want to feel like they matter. That's the recipe for company growth.
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