5 Tips for Writing Employee Recognition Messages

Hallmark employee recognition cards featuring statements such as You’re the Best are 20% off with code EMPLOYEE2020.

Retaining and motivating today’s employees is harder than ever. But we have an ace up our sleeve that will encourage employees, motivate them and reward them year-round: employee recognition cards.


It’s no secret that a culture of appreciation is good for business. Research shows that frequent acts of appreciation can increase employees’ confidence in the company vision and leadership by 76%. This, in turn, can produce 50% higher productivity and 40% less burnout.  


Appreciation increases employees’ confidence in the company vision and leadership by 76%.Employees are 50% more productive when a company’s vision, values and goals are understood.


Working productively toward a goal leads to 40% less burnout and job satisfaction.


Whether you want to recognize work anniversaries and years-of-service milestones, honor great work, celebrate Employee Appreciation Day or simply tell your employees you appreciate their efforts, it’s important to write a meaningful staff appreciation message that resonates with your employees.


We asked our Hallmark writers what makes for a memorable employee recognition message. These five easy tips work well for any business writing, whether you’re talking to your employees or customers. 


  1. You don’t have to write a lot to impress someone. A few well-chosen words work best.
  2. Express your heartfelt appreciation and gratitude.
  3. For greater impact, add specific details about what the employee did to deserve the recognition.
  4. Speak from the heart. Tell your recipients why their accomplishments or talents made a difference to you, your team or the company.
  5. If you want an action repeated, a genuine compliment helps to make that happen.

This card proclaims, “Me-Wow” with a cat on the cover—what a fun way to tell your employees how great they are. SHOP NOWA colorful crowd of smiley faces greets you on this card that would surely bring a smile to your employees’ faces. SHOP NOWAn illustrated thumbs up behind the word you tells your employees you appreciate that they keep your business safe. SHOP NOW
Shop more cards like this on our Employee Recognition greetings page.  



Need help deciding what to write in an employee appreciation card? Use this template to craft your perfect thank you message:


SENTENCE 1: I want to thank you for (what the employee did).

SENTENCE 2: It really helped (how it helped/who it helped).

SENTENCE 3: I really appreciate your (talent or skill, such as teamwork, leadership, etc.)

SIGN OFF: (Thank you, Cheers, Sincerely, etc.)

SIGNATURE: (Your Name, Your Name + Business Name, Your Name + Your Department)


(Pro tip: Remember that cards are more meaningful when they come from an individual! Be sure to add your name to the signature when signing!)



Whether you’re telling a new member or long-time employee, this card lets them know, “So Glad You’re on Our Team.” SHOP NOWThis trendy, mixed-pattern card that says, “You’re Uh-Mazing,” certainly will get your appreciation message across. SHOP NOW Many rounds of applause along with a “Here’s to You” message on this card will express your grateful message. SHOP NOW
Shop more cards like this on our Employee Recognition greetings page.  



If copy>paste is more your style, use one of the messages below to fill out your employee appreciation card.

  • “You have made a big difference at our organization. Just a note to let you know how much I appreciate all your hard work. You’re a team player—and we thank you for your efforts!”
  • “Just wanted you to know that all the little things you do every day make a huge difference. Thank you for your dedication and willingness to go the extra mile.”
  • "I appreciate the commitment and follow-through you’ve shown during your first month here. You’re a quick learner who always asks the right questions to give our customers the best experience."
  • “Today seems like a great day to let you know how much your hard work and dedication means to us. You go above and beyond—and we appreciate it.”
  • “You should be proud of the role you play in our success. Our warmest thanks to you and all you do.”
  • “You continue to make a positive difference here at [company name]. Thank you for your hard work. It does not go unnoticed!”
  • “We are the best at what we do because we have the best employees—like you. Happy Employee Appreciation Day.”
  • “You bring passion, dedication and innovation to our business every single day. I can’t tell you how much I appreciate that. Here’s to you!”
  • “It is an absolute privilege to have you on my team. It’s hard to express just how much you’re valued at [company name]. Thank you for making us better each day.” 
  • “The work week would not be the same without you! Keep shining on.” 
  • “Thank you for helping [company name] reach its [year] goals! Thanks to the hard work from employees like you, we had a stellar year, and we look forward to seeing what else we can accomplish together.” 


This 150-card employee recognition assortment pack of cards will allow you to match the perfect card to each person. SHOP NOW



Give it a shot and see what a card can do to boost your employee appreciation efforts. Plus, take 20% off employee recognition cards* with code EMPLOYEE2020 at checkout.


Shop Employee Recognition Cards


*20% off Employee Recognition cards: Offer is valid through 12/31/20 midnight CT on Employee Recognition cards only. Discounts do not apply to personalization charges, envelope upgrades (Peel & Stick, designed, etc.), note cards and already-discounted cards. Promotions/discounts are not transferable to affiliated websites and are calculated on the total before taxes and postage. Cannot be combined with any other promotion or applied to past purchases. Free ground shipping with online account (contiguous U.S.).