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Sympathy for Pet Loss:  Acknowledge the Notable Absence in Day-to Day Life

The Loss of a Pet Impacts Business Relationships

The day-to-day companionship of a pet makes them an essential part of our families and social structure.  Having a pet pass-away or cross the rainbow bridge has a significant impact on every minute they were typically at our side. The loss is highly noticeable and can be devastating to the pet parent or pet owner.  When you express condolences for a lost pet by giving a pet sympathy card, you show that you understand the magnitude of the pet loss and that you can about the person individually and uniquely.

Should I give a condolence card for the loss of a pet to employees?

When an employee loses a pet, it can be difficult to know what to do.  As pets have become generally accepted as family members, the decision to do something to express your sympathy has become easier.  Sending a pet sympathy greeting card, or even a memorial plant or donation in honor of a pet is widely accepted today as common practice.  In the workplace giving a pet sympathy card to an employee or colleague is quick, easy and simple if you keep pet condolence cards on hand like you do general sympathy cards.

When should I give pet sympathy greeting cards to clients or customers?

There are certain businesses, such as veterinarians, pet grooming, dog walking or pet care where sending “so sorry for the loss of your pet” cards can and should be, a common practice.  In other industries such as wealth management, financial services, pet insurance and others, having detailed knowledge about clients’ pets is often known and should be part of building a strong business partnership.

Developing relationships with pet owners requires planning to treat your clients’ pets like family members.  Be prepared to send business greeting cards at the appropriate times through pet life event marketing, including:

And don’t forget to use a greeting card featuring pets to say, thank you for your referral.”